In today’s small world, travel & tourism is now second nature to us, but up until about 150 years ago, the vast majority of humans did not travel more than 100 kilometers from the place they were born for their whole lives. Today, it is less an “if” and more of a “where” to travel. Tourism research and surveys have identified various factors that influence travelers‘ destination choices, including attractions, activities, and the availability of guided tours. From a behavioral economics perspective, there are several significant costs, incentive constraints, and barriers of entry to traveling. U-tours has been designed to reduce or overcome most of these while increasing the utility and benefits of these services in the marketplace.

Imagine a traditional, digital, and social media campaign that highlights our partner destinations, not as just another intangible place, but as part of a product on an exciting new platform that will make their vacations easier, less expensive, and more entertaining!
Together, we will stand out from the current Destination Marketing barrage, resulting in a high ROI for those ad bucks and attracting many more tourists to our partner destinations, where they will spend money on attractions, hotels, restaurants, etc.

There are plenty of direct marketing opportunities on the U-tours platform to promote your client’s destination including being featured as a top destination, a destination promotional page, and interstitial video ad spots placed directly in front of active travelers. Moreover, our synergistic destination marketing campaign will bring exponential benefits to your client’s DM spend compounded by each additional destination’s spend as well as their external spend, especially when it references or features U-tours.
Furthermore, we have yet to appoint a UK Marketing partner who will handle the synergistic destination marketing campaign. This partner will be one of the first to help shape the U-tours initial and future marketing and branding choices and directions. This partner will guide us through our initial rollout, grand opening, and into our expansion.

Such partnership opportunities will continue to be extended as we fully expand globally. The platform is built to be global from the ground up and the business model is designed to handle such growth while our operations remain compact and agile.
Moreover, beginning by our third year of operation, several additional destination marketing media opportunities will begin to come online in the platform, including digital media space for local restaurants, hotels, venues, events, etc. It will mean a whole new traveler focused platform where destinations and agencies can reach their specific audience.