If you have ever tried to find information about the quality of tours and tour guides online, then you already know that this is a significant problem in the industry. Professional tour companies struggle to stand out amongst the crowd and individual tour guides are rarely able to compete at all. This is especially discouraging as the 2023 Gitnux Market Data’s Tour Guide Industry Statistics report found that 85% of travelers say that the tour guide was a key factor in determining the quality of a tour and 95% of travelers choose a tour based upon online ratings.
U-tours offers tour guides a superior method by which to attract clients to their in-person tours: through their readily available tour preview videos, individual tour and tour guide rating system, and through introductory tour sampling. Currently, lots of tour guides and tour companies offer free introductory walking tours (that are paid by tip only) to attract tourists towards other tours they offer. On U-tours, contributors have the option to allow tourists to directly contact them, so if a tourist wishes to book an in-person tour with a tour guide they really loved, then they may be able to click the “contact tour guide” button, which is costless for both sides. With this tool, excellent tour guides will now be able to compete directly for their audience based upon content quality alone and not their marketing spend. This will result in a cycle of ever-improving tour quality for tourists and will allow guides to reallocate more of their time to their more lucrative activities.