Our core objective is to simplify and enrich tourism by empowering locals and experts who elevate your visits to overcome market barriers and share their knowledge directly with an engaged audience. Our approach allows travelers, many interested in high-quality, but expensive, in-person experiences to sample professional guides instead of buying blindly, as well as enables destinations to attract more tourists and provide them better experiences; all while creating an unparalleled charitable giving platform.

We have begun with a platform that delivers high-quality audiovisual tours on smartphones and tablets. Depending on the advancement of the technology and its infrastructure, more immersive tours will also soon be available. We envision our contributors becoming your true Augmented Reality guides fully accompanying you around almost anywhere on the planet. And, if there is enough demand from those who can’t or don’t want to physically travel, we can foresee them being able to eventually take tours of fully immersible virtual destination duplicates.

We aim to get our platform through a few major tipping points until it takes on a life and ecosystem of its own. Then we will be there to make sure it works, develop the best ideas coming in, and provide quality control to ensure that we are not part of disinformation-misinformation-propaganda-spreading disease that plagues social media platforms. Moreover, we are privacy forward and are guided by morality and not just privacy regulation. This is evident by the lack of our use of invasive cookies, tracking, and private information gathering. Tourists do not even have to register to preview tours nor to take free tours. Furthermore, registering to take paid tours requires minimal information (as little as an email address) and unlocks an even smoother U-tours experience with customized preferences, saved tours, and, eventually, the ability to connect one’s account to social media and seeing (even share, if they wish) their tour histories, statistics, and other intriguing features/data/output; all without needing to fear that we would sell their data.